How do you prefer to be entertained? Some people love sitting in a theater and watching a musical be performed before their eyes. Other people like to be entertained in small, friendly comedy clubs by a single comedian who takes the stage. Still others prefer to spend a day at the races or watching a baseball game. Entertainment comes in so many forms, and so do we. That's the beauty of entertainment — its diversity. We hope to foster the same type of diversity in our articles, which we offer up here on this website to our interested audience. Read and enjoy!
At a trade show, you want to draw as many people to your booth as possible. While many booths rely on small giveaways like pens or magnets, you can take your booth one step further with live entertainment. A trade show cartoonist can create digital pieces of art and print out colorful caricatures of people who visit your booth.
Not only will guests receive something to bring home, but you can find multiple ways to incorporate company branding into the cartoons. Check out some of the ways to use business branding and really gain some exposure at a trade show.
1. Printed Business Logos
When a person receives a caricature on a printed piece of paper, you have the opportunity to showcase your business branding right on the print. In the bottom section of the photo, you can place your business logo and contact information like a website. Everyone who takes their picture will see your logo and build up their brand awareness.
In many cases, guests will showcase the creative artwork and expose your brand to others. A live cartoon artist for trade shows will work with you beforehand to ensure your proper logo and branding are used to promote the event.
2. Digital Image Copies
Along with printed pictures, a live cartoonist for trade shows will give guests the opportunity to receive a high-quality digital copy of the photo. The digital copy of the photo comes with multiple benefits to help spread your brand. You have the opportunity to also sign up guests for your company newsletter that comes along with the digital photo.
When guests share their digital image files online, your logo is included with the file and helps spread brand awareness of your company to a much larger audience than just the trade show. You could even recommend hashtags that people use to help promote your business.
3. Live Event Videos & Posts
When people go to your booth for the live cartoonist, you can have members of your social media team capture live event videos and photos. With permission from guests, you could record the cartoon process and help promote your booth. The videos can spread online and cause more visitors to come to the trade show and your booth specifically.
The videos and photos will also showcase the work of the cartoonist and what people can expect when they visit your booth.
A live cartoonist could become a regular staple at your trade show appearances as you learn how to take advantage of business branding and help promote your business.